College Marketing Task Force Focuses On Increasing Enrollment
Students matter. They are central to everything we do at South Florida State College. As employees, our job is to support our students and to guide them through their chosen programs of study, to provide challenging learning opportunities, and to support their efforts leading to their graduation so that they enter the next phase of their lives with knowledge, skills, and inherent confidence that allow them to pursue their lifelong dreams.Enrollment trends at SFSC in recent years have been on the decline. Enrollment is something that we are watching. It’s a concern that deserves our attention since an advanced education is the key to a prosperous future.
Recently, I learned that only 12 percent of high school graduates in our region go on to pursue higher education. That’s also a concern. Today’s economy depends on smart people, and given the level of technological change, smart people are needed everywhere. Specialized skills in all occupational areas are in demand.
The U.S. Department of Labor suggested that approximately 70 percent of all future jobs will require an education beyond high school, but less than a baccalaureate degree.
To have a healthy economy and to attract future investment, we need a competent and competitive workforce. That’s where SFSC plays a critical role in changing the economic trends of our community.
In August, I convened a task force to examine how SFSC positions itself and, more specifically, how the college should develop its future marketing strategies. Although some marketing opportunities may be easy to implement, others need to be examined. We need to actively support a mindset of advanced education, leading to a thriving community.
Members of the Marketing Task Force, who broadly represent various college departments and divisions, will present their findings shortly. These findings will form the basis for developing strategies leading to a marketing plan that will become part of the SFSC Strategic Plan.
Stay tuned. Through the efforts of a committed staff and faculty, we will address opportunities to provide information to our target population. It is hoped that through these efforts we will reverse the enrollment trends and create opportunities that allow us to share the value added features of an educated community in addressing a future that requires smart talent leading to expanding workforce opportunities.