SFSC Celebrates State-College Status with New Logo
On July 1, South Florida State College launched a new logo to coincide with its new name and new status as a state college. Developed by a college committee, the logo reflects SFSC’s unique identity and expresses ideas engrained in past logos but in the context of SFSC’s expanded mission as a state college. It also symbolically represents the college’s mission and its seven core values and purposes.
Part of the logo is a stylized icon, which encompasses both the college’s globe logo, in use from 1999-2012, and its simplified sun logo, in use from approximately 1984-99. Seven orange and blue segments of the logo represent the college’s seven core values and purposes outlined in the college mission statement. “The four blue lines represent the Highlands, DeSoto, and Hardee campuses and Lake Placid Center, and the three orange lines represent the three counties SFSC serves—Highlands, DeSoto, and Hardee,” Dr. Norm Stephens, SFSC president, said. “The white pathways between them represent the journeys our students make along the way to achieving their educational goals. The shape of the logo forms a letter ‘s,’ representing both ‘south’ and ‘state.’” Curved lines project energy and movement while representing lines of latitude.”
The logo was also developed to accommodate the demands of the electronic age – for the Internet, for smartphone and tablet app buttons, and as social media profile pictures.
Official college colors remain a deep, almost burnt orange and white, with the addition of a dark blue accent. Uses of the logo will be explained in the college’s visual identity guide.
“Some months ago, the college did an inventory of all the ways its name and images are used,” said Deborah Bell Latter, director, Community Relations and Marketing. “Internally, we’ve already begun adding the new logo to forms, stationery, and official documents. The first changes college employees and the public will notice will be a fresh, new college website and Facebook page. Over the coming weeks, signage, printed publications, and much more will be updated. It’s a huge, but invigorating effort.”
SFSC continues to use its established message, “Discover a New World,” to promote its programs and services.
Through this new branding initiative, SFSC hopes to emphasize its primary purpose – preparing students and alumni to be forward thinking, professional, and ready to meet the future challenges in their lives. It is also meant to strengthen relations with alumni, boost the attractiveness of the college for prospective faculty and staff, and reflect its reputation as a top-quality educational institution.